IP addresses are vital to online connectivity, and they offer B2B marketing and sales groups tons of opportunities. Tracking IP addresses can improve your website, increase marketing campaign success, and increase lead generation for sales success. But how can IP addresses be tracked?
Let’s find out how IP address trackers work, what they can provide our companies, and what kinds of tools include IP tracking abilities.
Imagine for a second that your website is a store. Potential clients may drop in and out all the time. These visitors might be a mix of your target consumers and other customers. You don’t know who they are but you do know that they stopped in and what they took a look at in the shop. You try some data collection tactics but with limited success. So while you can monitor visitor numbers and the items that are looked at frequently, you are pretty limited on further details.
Picture now that you are able to see in detail precisely which business the visitors are from when they step foot in your shop. You can track exactly what each individual did as soon as they were there—from how they discovered the store in the first place, to when they visited, what they looked at and how they moved around your store.
You have valuable info that you can utilize to enhance your marketing activity while grabbing every prospective lead (even those anonymous buyers). This gives you the ability to customize your sales pitch when you adopt the conversion. IP tracking software can assist you to do this.
Some forms of the IP tracker will attempt to relate the IP address to other details relating to the hostname that is easily available in various databases available to the general public. For example, the IP tracker may transform the address to a hostname, then proceed to scan different databases to tie back information such as physical and mailing addresses, telephone numbers, and other pieces of details that can be used in some type of direct mail project.
Organizations may also use an IP tracker as a method of learning how many visitors are visiting the website every day from a specific source. This data can be handy in determining methods to make the website more attractive to a considerable number of people living in a specific location, which is most likely to increase traffic and generate additional profits for the website owner. Even retail organizations that run a website along with physical facilities might find this data helpful, given that recognizing where site visitors are located may provide details that help in choosing where to open brand-new stores, based upon the consistency and number of visitors within a specific location.
Recording IP Addresses
As IP addresses are instantly recognized thanks to the handshake, IP address trackers can quickly gather the data they need and record any more activity. This process of recording is generally done through a JavaScript code connected to the site tracking IP addresses. This code gathers a vast amount of data for website analytics whilst also collecting the IP address in question.
While capturing IP addresses is a completely legal procedure, differing policies place various guidelines on how an IP address is viewed. The GDPR for example classes IP addresses referring to individuals as “personal data”, so they can not be seen, stored, dealt with, or processed without the suitable lawful basis of processing and the needed documents.
Because of this, a clear majority of IP address trackers record all IP addresses but never relay them back to the user. To make sure compliance, only the data extracted from specific IPs (such as static, organization, and public) is reported back to the user, and all other information (consisting of the IP address itself) is then deleted. Prior to taping any IP address, do your research study and ensure you stay certified.