This one’s for all of the non-tech people in our tech-focused, virtual world
IP stands for Internet Protocol. Every device connected to the internet has to have its own IP address to identify it as a unique connection online.
This is similar to your home’s street address or your email address. A unique identifier of you (or really, your computer) online.
IPv4 and IPv6
IPv4 is an earlier version of IP addresses with 32 bits (computer lingo for the smallest storage units). With 32 bits there are approximately 4 billion devices that can have unique IP addresses on the internet.
So, IPv6 is born. Version 6 uses 128 bits instead of 32 giving us exponentially more addresses.
Because these addresses are unique, we can connect them back to the company behind them. That’s what IPLytics is all about– analytics using IP Address intelligence and decisioning data. Learn more here.