Website visitor tracking is the process of uncovering important website activity to produce leads as well as insight for marketing and sales. These services show which firms and/or individuals visit your company’s website. Visitor tracking is very different from analytic solutions, such as Google Analytics or Clicky. Analytic solutions focus on determining exactly how your …
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What Is A Business Intelligence Platform?
A Business Intelligence (BI) Platform is a modern technology that helps businesses collect, recognize, and envision their data. It functions as the foundation of a company’s organization intelligence strategy, which is just how a business utilizes information to make better choices. But “much better choices” might be putting it a bit lightly. The function of …
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The Truth About Buying Lead Lists
Keeping your pipeline full of leads is one of the top challenges for any B2B marketing agency. It’s easy to see why—uncovering the right leads means more sales and more business growth. Not being able to find qualified leads can leave a business belly up. This is why a lot of marketing companies and sales …