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What Is A Threat Intelligence Platform?

A Threat Intelligence Platform (TIP) provides security groups with info on recognized malware and other threats, powering efficient and accurate threat recognition and action. A Threat Intelligence Platform (TIP) is an innovative solution that gathers, aggregates, and arranges threat data from numerous sources and formats. A TIP can be released as either a software-as-a-service (SaaS) …

What Is Website Visitor Tracking?

Website visitor tracking is the process of uncovering important website activity to produce leads as well as insight for marketing and sales. These services show which firms and/or individuals visit your company’s website. Visitor tracking is very different from analytic solutions, such as Google Analytics or Clicky. Analytic solutions focus on determining exactly how your …

How To Turn Anonymous Website Visitors Into Customers

Typically, only about 2% of your site traffic will convert into a lead by means of a form, email, etc. What are you doing to capture the other 98% warm leads that visit your website unidentified? The process of reverse IP lookup involves analyzing a registry of domain names to uncover the specific domain name …

The Truth About Buying Lead Lists

Keeping your pipeline full of leads is one of the top challenges for any B2B marketing agency. It’s easy to see why—uncovering the right leads means more sales and more business growth. Not being able to find qualified leads can leave a business belly up. This is why a lot of marketing companies and sales …