If you want to create an effective digital marketing strategy, you need buyer intent data. It is a critical piece of information that can be used for building a targeted marketing campaign that personalizes content on your websites, establishes ad retargeting lists, and more. The fact is that you need to focus on finding ways to stand out.
Tag Archives: sales and marketing
5 Simple IP Targeting Tips to Take Your Marketing Strategy to the Next Level
One of the best ways to boost sales is with IP targeting. It is a digital marketing technique that targets the IP address of customers. It involves hyper-targeted advertisements. If you are wondering how to add an IP-targeted campaign to your marketing strategy and take things to the next level, you have come to the right place. Here are some amazing tips that you should consider.
Cookies – What are They and Where Will You Be Without Them?
You know how the first time you visit a website there’s usually a pop up asking you to agree to cookies? This post will discuss what exactly cookies are, the future of cookies and what this means for your business. Unlike the delicious chocolate chip variety, the cookies we’re talking about are digital pieces of …
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What Is A Business Intelligence Platform?
A Business Intelligence (BI) Platform is a modern technology that helps businesses collect, recognize, and envision their data. It functions as the foundation of a company’s organization intelligence strategy, which is just how a business utilizes information to make better choices. But “much better choices” might be putting it a bit lightly. The function of …
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5 Most Common Mistakes in B2B Lead Generation
Everybody knows lead generation is something that can make or break an entire business. From helping you increase brand recognition to raising your firm’s profits, generating top-quality website traffic plays a crucial function in the B2B marketing procedure. This process is considered a key pain factor for most services around the globe. The abundance of …
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Ways to Effectively Increase Your Conversion Rate
Have you ever before heard the term “analysis paralysis”? It’s the idea that way too many selections can hinder a person’s ability to make a decision. It’s similar to when a visitor is on your site and there are a too many things to look at or there’s a complex theme. When this occurs, visitors …
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Is It Time to Change Your B2B Marketing Plan?
Marketing changes rapidly. B2B businesses have a hard time creating more leads, discovering reliable marketing techniques, and enhancing conversion rates. A well-planned marketing method can help you overcome those challenges. The strategies and tools you used this year might not work effectively next year. Even if the core tenets of marketing are the same (list …
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How To Turn Anonymous Website Visitors Into Customers
Typically, only about 2% of your site traffic will convert into a lead by means of a form, email, etc. What are you doing to capture the other 98% warm leads that visit your website unidentified? The process of reverse IP lookup involves analyzing a registry of domain names to uncover the specific domain name …
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