If you are not an IT professional, chances are that you don’t have a strong understanding of IP addresses and what they have to offer. As they have a lot to offer, it is crucial that you learn more about them. After all, you should know how they can be used for gaining information about …
Continue reading “How Much Information Can an IP Address Give You”
One of the best ways to boost sales is with IP targeting. It is a digital marketing technique that targets the IP address of customers. It involves hyper-targeted advertisements. If you are wondering how to add an IP-targeted campaign to your marketing strategy and take things to the next level, you have come to the right place. Here are some amazing tips that you should consider.
Content Personalization Data like this can be utilized to personalize the content on your website like welcome headers, images, copy, navigation, and more. You can also tailor your messaging for each specific audience to better resonate with your visitors. ICP Targeting Your Ideal Customer Profile (ICP) is the kind of consumer you wish to …
Continue reading “How Can You Leverage IP Intelligence To Grow Your Business?”
Have you ever before heard the term “analysis paralysis”? It’s the idea that way too many selections can hinder a person’s ability to make a decision. It’s similar to when a visitor is on your site and there are a too many things to look at or there’s a complex theme. When this occurs, visitors …
Continue reading “Ways to Effectively Increase Your Conversion Rate”
Intent Data Let’s take a look at two key points from this blog post by leadfeeder. What is Intent Data? Intent data is data collected about a user’s internet behavior, like the sites and pages they visit. Using this past activity, marketers can make reasonable assumptions about potential future activity or “potential intent to take a specific action1.” …
Today’s technology professionals need access to accurate decisioning data to enable their organizations to deliver relevant content, block access, identify and mitigate potential risks before they happen. There are billions of data points to gather, sort and match, but we’ve already done it for you. With a simple API, you can look up any IP …
