If you want to create an effective digital marketing strategy, you need buyer intent data. It is a critical piece of information that can be used for building a targeted marketing campaign that personalizes content on your websites, establishes ad retargeting lists, and more. The fact is that you need to focus on finding ways to stand out.
Tag Archives: buyer intent data
Ways to Effectively Increase Your Conversion Rate
Have you ever before heard the term “analysis paralysis”? It’s the idea that way too many selections can hinder a person’s ability to make a decision. It’s similar to when a visitor is on your site and there are a too many things to look at or there’s a complex theme. When this occurs, visitors …
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Buyer Intent Data
Intent Data Let’s take a look at two key points from this blog post by leadfeeder. What is Intent Data? Intent data is data collected about a user’s internet behavior, like the sites and pages they visit. Using this past activity, marketers can make reasonable assumptions about potential future activity or “potential intent to take a specific action1.” …