If you own a B2B organization and want to know how to take advantage of IP address intelligence to succeed, here’s what you need to know. Enhance Website Analytics One of the ways that you can use IP address intelligence to improve your B2B organization is by improving website analytics. Although you can use Adobe …
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If you want to create an effective digital marketing strategy, you need buyer intent data. It is a critical piece of information that can be used for building a targeted marketing campaign that personalizes content on your websites, establishes ad retargeting lists, and more. The fact is that you need to focus on finding ways to stand out.
So third-party cookies are going away. Now what? IP data is the solution. While the world of advertising and marketing relied on cookies for 20+ years, IP addresses have quietly been there at every single transaction. No matter what, IP addresses must always be present to operate online. (Learn more about IP addresses here.) And …
You know how the first time you visit a website there’s usually a pop up asking you to agree to cookies? This post will discuss what exactly cookies are, the future of cookies and what this means for your business. Unlike the delicious chocolate chip variety, the cookies we’re talking about are digital pieces of …
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Typically, only about 2% of your site traffic will convert into a lead by means of a form, email, etc. What are you doing to capture the other 98% warm leads that visit your website unidentified? The process of reverse IP lookup involves analyzing a registry of domain names to uncover the specific domain name …
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