Content Personalization
Data like this can be utilized to personalize the content on your website like welcome headers, images, copy, navigation, and more. You can also tailor your messaging for each specific audience to better resonate with your visitors.
ICP Targeting
Your Ideal Customer Profile (ICP) is the kind of consumer you wish to sell to—the kind of customer that brings one of the money and value to your organization and, in exchange, gets the most use and value out of your products. An easy method to identify what kind of business might be your ideal consumers is looking at the companies that visit your website the most or download a lot of your material. This can show companies that might be in the market for a service like yours. You may find a completely brand-new or untapped market section that you hadn’t thought of before.
Attribution
Once your ABM project is up and running, it’s important to determine its success and see what’s working and which locations you can optimize. By looking at the firmographic traits of the business visiting your website, you can identify if your messaging is generating the wanted traffic.
Ad Retargeting
Retargeting is the process of showing advertisements to an audience that previously visited your website and left without taking action. This is an extremely efficient ad strategy but can also be very costly if you aren’t careful. By leveraging the firmographic data you gather from your website, you can dynamically change your retargeting advertisement bids based on the business behaviors and characteristics that are most likely to end up converting.
What Is IP Intelligence?
When people say ‘IP intelligence’ in cyber security, they mean IP address data that can be utilized to wisely affect any cybersecurity field, such as threat avoidance, attack surface area analysis, danger management, and far more.
In plain English, IP intelligence can be specified as all the data you can get about an IP address or a group of IP addresses.
In the same way that ‘opponent intelligence’ has assisted different armies to gain advantages, strategy strategies, and performing winning attacks throughout the course of several wars, IP intelligence can be utilized for both the offensive and defensive sides in the cybersecurity field.
IP Intelligence Examples
IPs associated with malicious situations such as viruses and malware, spam, or ransomware attacks are the best examples of IP intelligence. To put it simply, an IP’s credibility can’t be ignored when you’re constructing an IP profile.
Other examples of IP intelligence could be:
IP usage stats neighborsUser-agents seen on that IPIP P2P activity geolocationHosted domains and subdomainsOpen port operating system name and version software and versions block and subnetsRIR allocation
How Are IP Addresses Produced?
These addresses are not simply arbitrarily assigned to your devices when you purchase them. They vary depending on the type and age of the device and can even change with time.
IP addresses begin their life at Internet Corporation for Assigned Names and Numbers (ICANN). This non-profit organization assists keep the security and usability of the web. A division of ICANN called the Internet Assigned Numbers Authority (IANA) mathematically produces and allocates all the IP addresses around. Think about ICANN and IANA as the factory for IP addresses—they develop them and figure out where they go.