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How Much Information Can an IP Address Give You

If you are not an IT professional, chances are that you don’t have a strong understanding of IP addresses and what they have to offer. As they have a lot to offer, it is crucial that you learn more about them. After all, you should know how they can be used for gaining information about …

Choosing the Right IP Address Data Vendor 

One of the most important decisions that a business needs to make is choosing an IP address data vendor. As it can help make or break your company, you have to think carefully. It can be quite tricky to pick an IP address data vendor. However, you can ask the following questions to make the right decision.

Cookies – What are They and Where Will You Be Without Them?

You know how the first time you visit a website there’s usually a pop up asking you to agree to cookies? This post will discuss what exactly cookies are, the future of cookies and what this means for your business. Unlike the delicious chocolate chip variety, the cookies we’re talking about are digital pieces of …

What Is A Threat Intelligence Platform?

A Threat Intelligence Platform (TIP) provides security groups with info on recognized malware and other threats, powering efficient and accurate threat recognition and action. A Threat Intelligence Platform (TIP) is an innovative solution that gathers, aggregates, and arranges threat data from numerous sources and formats. A TIP can be released as either a software-as-a-service (SaaS) …

What Is Website Visitor Tracking?

Website visitor tracking is the process of uncovering important website activity to produce leads as well as insight for marketing and sales. These services show which firms and/or individuals visit your company’s website. Visitor tracking is very different from analytic solutions, such as Google Analytics or Clicky. Analytic solutions focus on determining exactly how your …

Buyer Intent Data

Intent Data Let’s take a look at two key points from this blog post by leadfeeder. What is Intent Data? Intent data is data collected about a user’s internet behavior, like the sites and pages they visit. Using this past activity, marketers can make reasonable assumptions about potential future activity or “potential intent to take a specific action1.” …