If you own a B2B organization and want to know how to take advantage of IP address intelligence to succeed, here’s what you need to know.
Enhance Website Analytics
One of the ways that you can use IP address intelligence to improve your B2B organization is by improving website analytics.
Although you can use Adobe Analytics or Google Analytics, you have to understand that they have their fair share of limitations. In fact, they would only let you know how many impressions and sessions your website had. Integrating IP address intelligence allows you to gain deeper insights. Gather valuable firmographic data like company name, employee count, industry, and geolocation data.
This is the kind of data that can transform your website and up your game.
Create Target Account Lists
Another great way to make the most of IP address intelligence is by preparing target account lists. Although it can seem like a daunting task, you should be able to get the job done. After all, it is necessary for gaining valuable insights about companies so that you can target them. When you are to look at the geolocation, revenue, and industry of companies that visit your website, you should be able to create effective target account lists for developing effective marketing campaigns.
Personalize Website Content
If you want visitors to have the best online experience, you have to consider website content personalization. It ensures that you display relevant website content that each visitor is likely to be interested in. By providing personalized content, there is no limit to what you can achieve. Therefore, you have to take advantage of IP address intelligence. Besides, you can use platforms like Adobe Target and Google Optimize to put the data to good use and show relevant content to visitors.
Create Customized Marketing Outreach
As you might already know, there is no such thing as one size fits all. Every company has different goals and needs that need to be addressed. You have to create content that they find interesting. All you have to do is go through the firmographic data to find out what type of messaging would work best.
Retarget High-Value Visitors
If you want to maximize your revenue, you are going to need to retarget your high-value visitors. This is where IP address intelligence comes in handy. It allows you to create ads that high-value accounts are likely to be attracted to.
Monitor Website Attrition
In addition to the above, you can turn to IP address intelligence to identify potential buyers. It would allow you to ensure that your marketing efforts target the right audience. Only when you view the firmographic breakdown would you be able to get the results you desire.
Now that you know how to make the most of IP address intelligence, you need to ensure that you have the best IP service provider by your side. This is where Iplytics.io comes into the picture. We can help provide you with all the data you need to succeed.