If you are not an IT professional, chances are that you don’t have a strong understanding of IP addresses and what they have to offer. As they have a lot to offer, it is crucial that you learn more about them. After all, you should know how they can be used for gaining information about …
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If you own a B2B organization and want to know how to take advantage of IP address intelligence to succeed, here’s what you need to know. Enhance Website Analytics One of the ways that you can use IP address intelligence to improve your B2B organization is by improving website analytics. Although you can use Adobe …
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If you want to create an effective digital marketing strategy, you need buyer intent data. It is a critical piece of information that can be used for building a targeted marketing campaign that personalizes content on your websites, establishes ad retargeting lists, and more. The fact is that you need to focus on finding ways to stand out.
One of the best ways to boost sales is with IP targeting. It is a digital marketing technique that targets the IP address of customers. It involves hyper-targeted advertisements. If you are wondering how to add an IP-targeted campaign to your marketing strategy and take things to the next level, you have come to the right place. Here are some amazing tips that you should consider.
You know how the first time you visit a website there’s usually a pop up asking you to agree to cookies? This post will discuss what exactly cookies are, the future of cookies and what this means for your business. Unlike the delicious chocolate chip variety, the cookies we’re talking about are digital pieces of …
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Last week, Clearbit announced a free weekly visitor report service using data from the IP addresses that visit your website. We love to see that our idea is catching on! This is a solution that IPLytics already offers. We let you easily integrate our visitor report service into your own Google Analytics accounts with just a few …
Intent Data Let’s take a look at two key points from this blog post by leadfeeder. What is Intent Data? Intent data is data collected about a user’s internet behavior, like the sites and pages they visit. Using this past activity, marketers can make reasonable assumptions about potential future activity or “potential intent to take a specific action1.” …
Today’s technology professionals need access to accurate decisioning data to enable their organizations to deliver relevant content, block access, identify and mitigate potential risks before they happen. There are billions of data points to gather, sort and match, but we’ve already done it for you. With a simple API, you can look up any IP …
This one’s for all of the non-tech people in our tech-focused, virtual world IP stands for Internet Protocol. Every device connected to the internet has to have its own IP address to identify it as a unique connection online. This is similar to your home’s street address or your email address. A unique identifier of …
