So third-party cookies are going away. Now what? IP data is the solution. While the world of advertising and marketing relied on cookies for 20+ years, IP addresses have quietly been there at every single transaction. No matter what, IP addresses must always be present to operate online. (Learn more about IP addresses here.) And …
Author Archives: Lauren M
What Is A Threat Intelligence Platform?
A Threat Intelligence Platform (TIP) provides security groups with info on recognized malware and other threats, powering efficient and accurate threat recognition and action. A Threat Intelligence Platform (TIP) is an innovative solution that gathers, aggregates, and arranges threat data from numerous sources and formats. A TIP can be released as either a software-as-a-service (SaaS) …
What Is Website Visitor Tracking?
Website visitor tracking is the process of uncovering important website activity to produce leads as well as insight for marketing and sales. These services show which firms and/or individuals visit your company’s website. Visitor tracking is very different from analytic solutions, such as Google Analytics or Clicky. Analytic solutions focus on determining exactly how your …
How Can You Leverage IP Intelligence To Grow Your Business?
Content Personalization Data like this can be utilized to personalize the content on your website like welcome headers, images, copy, navigation, and more. You can also tailor your messaging for each specific audience to better resonate with your visitors. ICP Targeting Your Ideal Customer Profile (ICP) is the kind of consumer you wish to …
Continue reading “How Can You Leverage IP Intelligence To Grow Your Business?”
What Is IP Address Tracking?
IP addresses are vital to online connectivity, and they offer B2B marketing and sales groups tons of opportunities. Tracking IP addresses can improve your website, increase marketing campaign success, and increase lead generation for sales success. But how can IP addresses be tracked? Let’s find out how IP address trackers work, what they can provide …
What Is A Business Intelligence Platform?
A Business Intelligence (BI) Platform is a modern technology that helps businesses collect, recognize, and envision their data. It functions as the foundation of a company’s organization intelligence strategy, which is just how a business utilizes information to make better choices. But “much better choices” might be putting it a bit lightly. The function of …
Continue reading “What Is A Business Intelligence Platform?”
Things You Should Know About Data Analytics
Data analytics is the process of analyzing collected data to assist companies to make informed business choices. Data analytics companies analyze the data in order to help uncover valuable information from data. Just as crucial, they make recommendations for how to optimize business efficiency. For example, data analytic companies can examine inventory data to assist …
Continue reading “Things You Should Know About Data Analytics”
What Are The Disadvantages of Public IP Address Data Sources?
What Is An IP Address? If you’ve ever questioned how one site understands how to link to another and what details to share with it, all internet-connected devices use the IP addresses for that. IP represents internet procedure, which is how it’s determined for information to be shared throughout the web. Let’s dive into the …
Continue reading “What Are The Disadvantages of Public IP Address Data Sources?”
The Art of Retargeting: Where The Money Is Truly Made
Retargeting ads use short code snippets on your site to track a brand-new user’s ‘cookies’. Cookies are little files that immediately remember information on a person’s browser. This code then includes the confidential details of the users who visited your site to a specific list that you create. After a visitor has actually left your …
Continue reading “The Art of Retargeting: Where The Money Is Truly Made”
What is Account-based Marketing?
Account-based marketing, sometimes referred to as ABM, is a B2B marketing method that turns the sales funnel upside down to concentrate on individuals, instead of the item. Rather than marketing your product or service to everybody and moving interested prospects through the sales funnel, ABM determines key accounts and uses specific content and targeted outreach …