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After Cookies, IP Data is the Solution

So third-party cookies are going away. Now what? IP data is the solution. While the world of advertising and marketing relied on cookies for 20+ years, IP addresses have quietly been there at every single transaction.  No matter what, IP addresses must always be present to operate online.  (Learn more about IP addresses here.) And …

Cookies – What are They and Where Will You Be Without Them?

You know how the first time you visit a website there’s usually a pop up asking you to agree to cookies? This post will discuss what exactly cookies are, the future of cookies and what this means for your business. Unlike the delicious chocolate chip variety, the cookies we’re talking about are digital pieces of …